CREATE AN INTERACTIVE TOUR WITH BUSINESS VIEW
Invite customers inside with a 360° virtual tour of your business on Google Search, Google Maps and Google+
What is Google 360 Degree Business View ?
Business View is a series of 360-degree photos which are uploaded to Google’s servers so they appear in search results with your other business information. Potential customers will get to see and explore your space right in Google.
Business View is added to your search results and can have a major impact on customer decisions. Since 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services, having these explorable images is essential to putting your best foot forward with the customer.
How does it Help ?
Choosing the right Agency or Business to work with is often tough. 360 Business View allow you to build trust with a high-quality virtual tour that lets people experience your location before they arrive. These immersive, virtual experiences inspire greater confidence among prospective clients, guests & patrons. Think Technology Services can help you more easily create and publish your virtual tour.
Open the front door: increase click-through rate. Business View also increases click-through from search results to your website. A click-through occurs when someone searches for your business online and then clicks your website’s link in the search results, which sends them to your website. A high click-through-rate is important because it allows customers to be exposed to more information and offers on your website. Business View attracts customers to click through, which can boost your sales.
For instance, it has been observed that restaurants with Business View saw a 30% increase in click-throughs to reservations. Retail stores, experienced a 50% increase in click-through rate from Google search to its site since publishing Business View. With results like these, you don’t want to turn down visits that can be converted to leads and sales.
If you show it, they will come: increase foot traffic Online viewers are 115% more likely to book a location after viewing a virtual tour or video. Not only does Business View provide knowledge about your location, but it also gives the customer an idea of the experience they’ll have with your business. After people have explored your location virtually, they’ll be able to see that it meets their needs, and they’ll have a comfortable familiarity with your location before they arrive, whether they’re coming to shop, conduct a business meeting, or have dinner.
How does it Work ?
Google Certified TTS Photographer to come to their store or office, take a bunch of photos, and splice them together into a virtual tour. That tour is called Google Business View. The 360 degree walk through tour and photos get uploaded to your Google Places page. You can also feature them elsewhere, like on your website or Facebook page.
Here are some reasons you should get a Google Business View shoot:
- Potential customers, clients, or patients want to know what your place looks like. If it’s a nice environment, it can be a selling point.
- Make a great first impression & show them how your business looks like. Strengthen your search results & boost your site rankings in Google.
- Build trust, increase conversions & build engagement.
- Encourage more people to click through to your G+ Places page or Website.
- You can embed the 360 Degree Tour on your Website, Google Business Listings as well as on Social Media.
- You can send potential customers “a link to a specific location within the virtual tour, in order to show a specific product or display within email communications.
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