The Strategy
We began by auditing the client’s existing campaigns and installed advanced website
tracking tools to capture real-time user behavior. This helped us map how different
user types (jobseekers vs. employers) navigated the landing page and interacted with
the ads.
Armed with this data, we designed a multi-layer filtering strategy to minimize
jobseeker traffic and attract only employers:
We filtered out jobseeker-related search terms through constant negative
keyword additions and strict match types.
We crafted ad headlines and descriptions specifically targeting employers
— using phrasing like “Hire from India” or “Find Skilled Workers”
instead of generic recruitment terms.
The ad flow and CTAs were structured to make it less appealing for
jobseekers while simplifying the journey for employers.
Through analytics insights, we added checkpoints within the lead form
process to reduce irrelevant submissions.
After several months of optimization, we expanded to a localized landing page strategy —
creating grouped regional pages in local languages for non-English-speaking countries.
These pages not only made the campaigns feel more authentic but also improved trust and
conversion rates with overseas employers.
Key Metrics & Results
The combination of behavioral insights, language localization and precision
targeting transformed the campaign’s performance:
- Campaign: 12+
- Ad Accounts: 1
- Ad Groups: 36
- Total Leads Generated: 10,000+
- Average cost per lead: ₹500–₹1000 (depending on the
country)
- Average CPC: 45 - 60 (depending on the country)
- CTR: 6.5–7.5%
- Total Ad Spend: Rs 36 lakhs over a period of 2 years
- Daily Budget:: 10,000 to 15,000
- Lead Quality Drastically improved — consistent
inquiries from verified employers rather than jobseekers
Disclaimer :
All case studies are presented for illustrative purposes only. Performance metrics are based on historical client data and may include rounded or approximate figures for ease of presentation. Individual results may vary and no guarantee of similar outcomes is implied.
The Impact
By applying a data-driven and culturally sensitive approach, we turned a struggling global ad account into a consistent pipeline for employer leads.
The key breakthrough was in understanding user intent across languages and geographies, then designing campaigns that communicated directly to the right audience.
Today, the campaign continues to run successfully, generating high-quality employer leads from diverse international markets — establishing the brand as a trusted manpower partner for businesses across the Middle East, Africa and Southeast Asia.
